assignment 15: text childhood obesity

Answer these questions:

Why does Subway care about childhood obesity? Because Subway thinks children should have a healthier lifestyle. They think they can actually change the 15% of people between agens of 6 and 16 who are overweighted.

What communication techniques does Subway use to work on the problem?

1: Subway F.R.E.S.H. Steps. (A program for children to have healthier lifestyles.

2: TV spots. (Spots about children who have changed their lives by eating better).

3: Subway survey. (Survey 2,682 children ages 5 to 12 on their attitudes about eating, physical activity and wellness).

4: TV show. (TV morning-show news package on childhood obesity. Also a deal with nickelodeon).

Describe the various parts of Subway’s campaign. 

See question 2.

What could have happened to the company if Subway had not embarked on this campaign?

The company could be described like Mc donalds or Burger King. A company that only sales fast food and do not think about the childhood obesity.

assignment 13: Listening assignment C

Toyota Europe:

Colin Hensley is the corporate communication manager of Toyota Europe. Colin Hensley is testing twitter as a new way of communication for Toyota Europe. Toyota Europe wants to search for new communication manners for their costumers and how they can use social media with that. There colleagues in North-America has some positive experience with twitter as new communication manner. Journalists and NGO's are the most who are following them. Twitter is very quick, very directly and interesting for people. There is also a blog from Toyota europe but that is a little more personal than twitter. It is more the personal view somebody that for Toyota works has. Toyota Europe hopes it will work and they hope they get allot of feedback.

Virgin media:

Abi Signorelli is director of Internal Communication at Virgin Media. On the 24th of June there is a Melcrum's Social Media Workshop and she is presenting a case study. She is going to tell about getting abroad with twitter and potcasting as social media. she wants to hear from other people as well what the have to say about using twitter as social media and help them to get abroad. she also talks about a videoboo. It's quick, short and updateblog. She also talks about flogging. it's a phoneblog. It's a great technic for audiotalk. It has been test very much. The technic changes very quickly so these are opening doors for new communication manners for social media. Financial the new communication ways by social media are opening also allot of doors. It is a huge return for Virgin Media.

Newsnight:

This video isn't working on my computer.

assignment 11: letter of requiry

Dear Dreamtime Movies Universal Ltd,

Thank your for your enquiry of 12 October. 

We are sorry to say that we are unable to sent you the requested information.

We didn't received the new brochure and price list for 2010 yet, but if you can tell us the other four languages we can tell you what the prices are. 

We have also checked your website. We are offering website editing services. This services offers you: renewing your website, keeping it up to date and a complete facelift. We will enclose a price list for these editing services. 

If your have any questions please call me.

Yours sincerely,

Isabelle Severins isabelle.severins@hotmail.com 0691456714

weblog 4

Hi everyone!

Last week I told you all about the introduction of my study. This week I'm going to tell you a little bit about the subjects that I have at the High school Utrecht.

The subjects were I am going to tell you about are the subjects that I followed this week. 

On monday I had this subject called: Netherlands business writing. I don't really like the subject. It's about how you have to write a good and formal  business letter, how you make good sentences and much more! 

Another subject I have on monday is: basic skills digital. This subject is about how to use different programs on the computer. Programs like: photoshop, flash and windows moviemaker. I really like this subject because you can use your computer for another purpose than to learn. 

On tuesday I have two subjects from the same teacher. One subject called: Netherlands grammar. You learn how to speak good Netherlands. It is very useful because in this study you have to write allot of letters and assignments. So my Netherlands has to be good.

The other subject on tuesday is business communication. You learn what kinds of communication there are, how to use them and to who you could use them. you also learn how to make a communicationplan.

On thursday mu subjects are: basic English skills and Business journalism. At basic English skills you learn how to speak good English and how to use the grammar in a good way. You also get allot of assignments to practice this. For example writing this blog. 

Business journalism is about journalism and in what kinds of media we have this. You learn about the radio, television an sound for example. I don't really like this subject because it is not very practical. you have to listen for a very long time and you can not do anything!

You always have subjects at your study whom you like and whom you don't like. You have to deal with it. In the end I do really like my study and I don't want to quit at all! 

Hope to see you next time!

Kisses,

Isabelle

prepertation business meeting

preparation English business meeting:

Usual means for communication = phone and e-mail.

Sins 1997 there is a magazine. Only for employees.

In the magazine there is:

- An editorial from the President of the company.

- Information about the strategy of the company.

- Business and news form head offices and subsidiaries.

The language of the magazine is Spanish and English. (Check the fact sheet if there is something saying about this).

About the website: the President thinks it is good and that there would be nothing changed about it. I think it could be more modern. (See text).

Points of the meeting:

- Why employees still complain about a lack of information within the company?

- What could be done to solve the problem?

- Whether the magazine is useful in it's present form or whether it should be modified or replaced.

Text and arguments:

- (May I please have a word?) As the communications manager I don't really see the problem why there are complains about the communication within the company. All the information that is vital can be communicated by phone and e-mail. These are the quickest and best ways to communicate for this kind of information. 

- Further all the background information about the structure and policy of the company, appointments and all the employees around the world, is published in the magazine.

- The only thing I suggest is to modified the way of communication a little bit. So the important information reach the employees even better then it does now. 

- An idea to improve this could be an intranet site for the employees. An example is: On this intranet site the employees can see there work schedules and the agenda of the company. 

- Another idea would be to have big screens with only the important information on them in the company canteens and on the work floor. (If it costs to much money. As example: only in the company canteens). 

And the information will be in the employees languages. So every employee can understand the information perfectly well. The employees will feel theirselfs more involved with the company in this way.   

- About the magazine: the magazine should be replaced. If the magazine will not be replaced it could be an idea to improve it. Like articles about the workers inside instead of news of company structure and production methods. These things could be placed on the website or on the intranet. This also costs (hardly) any money and it will be improving the magazine and website at the same time!

ATTENTION! (check if you can say this)!

- Also it is an idea to remove the photo of the President on the cover (and put this also on the website or on the back page of the magazine, with a conclusion word from the President including). So we could put another photo on the cover. Something what has to do with the article about workers. For example: Every week another worker on the cover.

End

Assignment 7

Isabelle Severins 

Gerrit Jan van der Veen straat 14

2264 DR Leidschendam 

Tel: 070-3274342

29 September, 2010

5 Crescent Road, 

Crumpsall, 

Manchester M8 5UF

Dear Sir or Madam,

On the website of City College Manchester I have found a course for international students. an EFL course.

I'm a student from the Faculty of Communication and Journalism of the Professional University of Utrecht. I've been to England before with my English class so we could improve or English skills. My English skills are good. Not excellent but good.

The reason why I'm interested in this course is because I think my English skills still can improve. There is always something you can improve. So maybe if do this EFL course and talk to real British people my English will improve more!

If it's possible I would like to get some information on this course? For example about: 

- If the course is during the summer? 

- For how long is the course? Two weeks or longer?

- Are there different classes for different levels of English in the course?

- Do you have to make an exam on the end of the course? 

- Do you have to arrange accommodation by yourself? Or is it going to be arranged for you?

Thank you very much already for your effort and I look forward to hear from you soon.

Yours faithfully, 

Isabelle Severins.

Assignment 8: Listening assignment B.

1. What is remarkable about the comments and the bloggers of the Federal Reserve Bank? they are aloud to comment and make blogs anonymous.

2. The Federal Reserve Bank opened a blog to create “buzz”. What is meant by this, in other words, what was the purpose of opening a blog? To have more people regularly checking there news.

3. What was the female recruiting manager’s blog mainly about? It was mainly about a woman who was being a mother and full time manager. Further she was there for people who needed her like friends.

4. What was the purpose of her blog? to recrute people for FED.

5. Which words show that the FED does exercise a form of control on the blogs? controversy and discussion. 

6. By what kind of people were the very first FED blogs written? senior management and staff around a bank.

7. Have the blogs changed the way that people who work for the FED think about internal communications ? yes the way that people who work for the FED think about internal communications have changed because of the blogs because it's anonymous and everybody can say what they think about something without consequences.

8. What is the latest development in the company as far as media are concerned? ???????

9. Catherine Cummings says that this medium to communicate with staff is better than an older medium. Which more old-fashioned way of communicating with staff does she mention? E-mail and telephone.

10. What is the next big thing in social media at the FED? There are two sites that they are redesigning.

weblog 3

Hi everyone!

In my last blog you red about me and my family. This week I want to tell you something about an introduction week. No it is not the same introduction week I told you about two weeks ago. It's not about the UITweek. It's about my study and my class. I will tell you about my first day.

The first day I went to school on my own. I was so trilled. I woke up at half past nine,  showered and dressed. I went on my bike to the train station Voorburg.  I toke the sprinter to Utrecht Centraal but the hole trip I was nervous about if I was sitting in the right train! Ofcourse I was sitting in the right train. I was nervous for notting.

At Utrecht Centraal I had to take bus 12s to the Uithof. I searched for the bus stations but I couldn't found them anywhere. Then I heard a couple of people asking someone the same thing. I followed them and I found bus 12s. There were so many people! It's not normal for a bus station! It looks like all the students of Utrecht are taking the bus at the same time! Finally when I got in the bus, I had the same thing as in the train. Was this the right bus??

Yes, it was the right bus. There I was, at the Uithof. My first day was going to start now! First I had to find my class. When i found it, we had to sit in a college room. A big classroom, with about 200 places to sit. A man was holding a small talk and explained were everybody had to go after is talk. I was in group three.

We went to a different classroom with the group. In that classroom we got to know each others names and had to tell a little something about ourselves. Our mentor took pictures of us as well. It was pretty fun!

My first real day at school wasn't so bad as I thought it would be. I learned allot. Like: do not be nervous you are in the wrong train, do not be nervous you are in the wrong bus, have fun and be yourself!
I have three friends in my class now who are really nice and fun! Tonight I go out with them in Utrecht! So don't be afraid to make friends because it's much more fun with them!

Kisses,

Isabelle

assignment 6: starbucks text

assignment 6: starbucks text.

1. These stores of starbucks are not available for everyone in the Netherlands. (Like the starbucks in Hilversum, this store is only available for nike employees).

2. They have been established stores inside train stations.

3. 

4. You could use the Starbucks fan Hyves as a blogpost were you put on all the new things that are happening at Starbucks stores. You could also use the Hyves as a new online website were you make advertisements.

5. Expansion overseas is seen as key to the company's bottom line. So the expansion was the biggest reason for closing 600 stores.

6.

assignment 4: MEMO

Assinment  4 : Memo.

to: all Dutch and American staff.

from: Communications Department of Performance Systematix.

date: september 15th, 2010.

re: Super Sports Day.

Like I've said I would send you arguments why we should have a Super Sport Day for all the Dutch and American employees plus their families.

- It's good to meet other collegues than your normal workpartners.

- Families can meet each other as well. 

- Sport is stimulating the workrelationship.

- Sport is good for your health.

- As Communications Department we can learn to communicate nog only with clients but also with collegues.

- English is a very important languages to control. At the Super Sport Day you can communicate in English with American collegues very well.

As a conclusion I would like to say that a Super Sport Day is just a really good idea for us all. At the 25th of september this Super Sport Day will take place. If their are any questions, please call me.

Thank you.

Weblog 2

Hi everyone,

Last week I wrote a blog about the UITweek in Utrecht.  This week I want to tell you all a little about myself.

My full name is Isabelle Therese Emma Severins. I was born on 30 september 1993, so I'm sixteen years old. I have lived in an average town called Leidschendam-Voorburg. This town is near Den Haag, a big city were the coverment of the Netherlands is settled. I have lived here with my partents and my nineteen year old brother. My parents names are Jeanine and Michel. My brothers name is Ivo. Also I'm very well conacted with my nices. Chayenne is just turned eighteen, Eline is fourteen and the little Danique is seven.

What I really like to do is sports. All kinds of sport except Korfbal. The sport I like the most is hockey.
I practice 3 times a week and we have a match on saturday. For the last 8 seasons, (so 8 years), I played at a club called cartouche. This season I'm playing for HGC. It's a club were i can play on a higher level and meet new people.

If you play hockey in the Netherlands it means you like to party and I really like to party! Almost every thursday I go out with my friends in Den Haag. It's fun and we always have a good time! So come to Den Haag to go out if you ever are in the Netherlands!!

I think you know quit allot about me and what I like. The life in the Netherlands is
very exiting and not boring at all!

Hope you liked it and hope to see you next time!

kisses,

Isabelle

E-mail assignment 2d

To: staff@xs4all.nl.
From: isabelle.severins@hotmail.com.
Subject: Dress code.
CC: Manager@xs4all.nl

Dear Employees,

I am writing this e-mail in connection with a new and fresh idea. This idea containts a plan of what we can wear and what we cannot wear to work. Beter known as a dresscode. The clients will be surpriced but very positive at their occasions. The company wil look really proffesional and that attracks more clients. And more clients means more work for you. To make the dresscode a positive experience for everyone, you all can help by sending ideas about a dresscode to me. If you have some really good ideas send them to me within this week! Afther this week I will deside witch dresscode you all want the most and introduce it.

I hope you all will come with good ideas.
Have a nice day and I hope to here from you soon.

Kind regards,

Isabelle Severins

E-mail assignment 2a-2c

2a: changed e-mail:

Dear Mr Sandman,

I am writing in connection with the meeting we had two weeks ago. I'm the student who wanted to vistie London very much. That's why i have planed a trip to London next week. I will stay there in a hotel the hole week. I have said I would contact you if I ever was in London, so perhaps we can meet again next week? I would really like that.

I hope to hear from you soon,

Merlin

2b:
1: Thank you very much for your kind invitation. Unfortunatley, I'm not able to attend.
2: I'm interesting in receiving information about a possible traineeship at Nike international.
3: As requested at our telephone conversation this morning, I'm sending you the route discription.
4: I'm writing to confirm a time and date for our meeting. The meeting will take place on twelve pm at the 5th of october.
5: I very much regret to inform you that I will not be able to finish the report in time.

2c:
1: I regret to inform you that i will not be able to send you the information today. Tommorow I will send it immediatley.
2: We would be very grateful for an early reply. If its possible before next week please.
3: I write to confirm that I have received your request. Unfortunatley, I'm not able to give you this information.
4: It would be very kind if you could pay this invoice immediatley.
5: Unfortunatley, I'm not able to attend the meeting of 15 June.
6: Would you be so kind to give me advice on this matter ASAP?
7: It would be very grateful if you could give me your flight details as soon as possible.
8: Could you please let us know what time and date would be convenient for the meeting for you?

Listen Assignment A

Fill in the gaps:


Hello and welcome to “In the Spotlight”. Our special guest today is marketing

manager for Verbalised Solutions: Howard Downer.

Howard, thanks for joining us.

Thanks. Have you seen our new ad? It’s great !It cost us millions!

Howard, can we start on your company’s views on internal marketing and communication?

What? Emails?

No.

Chats in the kitchen over a coffee? Drinks at the pub

after work?

No! How your company presents to its staff or to its

trade and distributors?

Ohhh .. Power Point stuff ! Hmmm..

Amongst other things.

What other things?

Do you hold events?

What? The Christmas party?

That’s your only communication to these people?

No, no, we’ve got a staff training room .Oh and the

trade presenter and yeah,they’ve all got tvs at home so they can watch our new ad

there. Cost us millions, mate, millions !

How do, you, for example get your company to embrace the new brand or a new company direction?

Ah, well, well, ......................?....................................they get

..............................................?...............................like at, like at the Blue Mountains.

That sounds nice.

Oh yeah !

And?

And.. eh management management they get briefed over dinner at a very fancy five-star restaurant in the city if you don’t mind!

Hm.. and what about the staff?

The what?

The staff! How do you fire them up.?

Ah that’s where the Power Point comes in.

Yes ...the key words there were “fire up”.

Well the Power Point slides are pretty colourful and we use loads of clip up and any emails we send out they’ve got those little ehm animated smile’s on them you know the ieeee oooooieee

Do you think your staff are motivated?

HOWARD!

Sorry! Ehm what was the question?

Do you think your staff are motivated?

Well they come into work every day!

How can you tell?

Well we see them coming in through the front door!

No, how can you tell they’re motivated ?

Hm.. no one says they’re not!

What about the people that sell your products?

Ahhh now they’re cool They’re all on commission. Last of all Howard... how important is it to you that your people fully embrace the company’s vision, culture and attitude and that the company is committed to ensuring their enthusiasm is maintained?

Well, that’s an ..................?....................................... , isn’t it?

Howard Downer thanks for your time, back to you in the studio.

No, no, no, wait ,wait, wait, wait, wait !

Tell them about our new ad! It’s cost us millions, mate, millions!

weblog 1

Hi everyone,


This is my very first blog about my time as a student here in Utrecht! On this blog i will tell you everything. From the city untill my study at the HU. I hope you enjoy reading it!

I’ll start with telling you about the UIT. For everyone who not know what the UIT week is: the UIT is an introduction week for everyone who is going to study in Utrecht. Every year a few senior students from the University of Utrecht or the HU (High school of Utrecht) are planning one week full of activities for all the upcoming students. It’s a very large event and more than 3500 students were sign up for it this year! Including myself.

The activities I have done were very cool and so much fun! A few of these activities were:

The biercantus. ( You pay 6 euros for the hole evening and you can drink as many beer as you want. their are hosts who present a program with funny activities. Sing-alongs and (drinking) games for exemple).

Workshops. (With your groupe in the UIT week, you can choose one of the many workshops. Like: pooling, zumba, shooting, and many more).

Sportmarket/parade. ( There are so much sportorganisations and studentorganisations that you can join when you are going to study in Utrecht. At the sportmarket/parade you can see and meet people who are in one of these organisations in a big parade/ market.

And last but not least. The parties! There are so much clubs in Utrecht that are so much fun! In the UIT week my favourite club was: the woolomolo! it’s at Janskerkhof a very famous spot in Utrecht. It’s also very big and the music is really good! Afther the UIT I still will go al lot to this club!

I have eaten every evening with my group and mentors (students who are lead you and your group during the UIT). I made al lot of good friends. And still I have really good contact with them.

To finish my very first blog. I had al lot of fun at the UIT week and I met so much new and nice friends! If I can I will do it again next year!

kisses,



Isabelle