Answer these questions:
Why does Subway care about childhood obesity? Because Subway thinks children should have a healthier lifestyle. They think they can actually change the 15% of people between agens of 6 and 16 who are overweighted.
What communication techniques does Subway use to work on the problem?
1: Subway F.R.E.S.H. Steps. (A program for children to have healthier lifestyles.
2: TV spots. (Spots about children who have changed their lives by eating better).
3: Subway survey. (Survey 2,682 children ages 5 to 12 on their attitudes about eating, physical activity and wellness).
4: TV show. (TV morning-show news package on childhood obesity. Also a deal with nickelodeon).
Describe the various parts of Subway’s campaign.
See question 2.
What could have happened to the company if Subway had not embarked on this campaign?
The company could be described like Mc donalds or Burger King. A company that only sales fast food and do not think about the childhood obesity.
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