Listen Assignment A

Fill in the gaps:


Hello and welcome to “In the Spotlight”. Our special guest today is marketing

manager for Verbalised Solutions: Howard Downer.

Howard, thanks for joining us.

Thanks. Have you seen our new ad? It’s great !It cost us millions!

Howard, can we start on your company’s views on internal marketing and communication?

What? Emails?

No.

Chats in the kitchen over a coffee? Drinks at the pub

after work?

No! How your company presents to its staff or to its

trade and distributors?

Ohhh .. Power Point stuff ! Hmmm..

Amongst other things.

What other things?

Do you hold events?

What? The Christmas party?

That’s your only communication to these people?

No, no, we’ve got a staff training room .Oh and the

trade presenter and yeah,they’ve all got tvs at home so they can watch our new ad

there. Cost us millions, mate, millions !

How do, you, for example get your company to embrace the new brand or a new company direction?

Ah, well, well, ......................?....................................they get

..............................................?...............................like at, like at the Blue Mountains.

That sounds nice.

Oh yeah !

And?

And.. eh management management they get briefed over dinner at a very fancy five-star restaurant in the city if you don’t mind!

Hm.. and what about the staff?

The what?

The staff! How do you fire them up.?

Ah that’s where the Power Point comes in.

Yes ...the key words there were “fire up”.

Well the Power Point slides are pretty colourful and we use loads of clip up and any emails we send out they’ve got those little ehm animated smile’s on them you know the ieeee oooooieee

Do you think your staff are motivated?

HOWARD!

Sorry! Ehm what was the question?

Do you think your staff are motivated?

Well they come into work every day!

How can you tell?

Well we see them coming in through the front door!

No, how can you tell they’re motivated ?

Hm.. no one says they’re not!

What about the people that sell your products?

Ahhh now they’re cool They’re all on commission. Last of all Howard... how important is it to you that your people fully embrace the company’s vision, culture and attitude and that the company is committed to ensuring their enthusiasm is maintained?

Well, that’s an ..................?....................................... , isn’t it?

Howard Downer thanks for your time, back to you in the studio.

No, no, no, wait ,wait, wait, wait, wait !

Tell them about our new ad! It’s cost us millions, mate, millions!