assignment 13: Listening assignment C

Toyota Europe:

Colin Hensley is the corporate communication manager of Toyota Europe. Colin Hensley is testing twitter as a new way of communication for Toyota Europe. Toyota Europe wants to search for new communication manners for their costumers and how they can use social media with that. There colleagues in North-America has some positive experience with twitter as new communication manner. Journalists and NGO's are the most who are following them. Twitter is very quick, very directly and interesting for people. There is also a blog from Toyota europe but that is a little more personal than twitter. It is more the personal view somebody that for Toyota works has. Toyota Europe hopes it will work and they hope they get allot of feedback.

Virgin media:

Abi Signorelli is director of Internal Communication at Virgin Media. On the 24th of June there is a Melcrum's Social Media Workshop and she is presenting a case study. She is going to tell about getting abroad with twitter and potcasting as social media. she wants to hear from other people as well what the have to say about using twitter as social media and help them to get abroad. she also talks about a videoboo. It's quick, short and updateblog. She also talks about flogging. it's a phoneblog. It's a great technic for audiotalk. It has been test very much. The technic changes very quickly so these are opening doors for new communication manners for social media. Financial the new communication ways by social media are opening also allot of doors. It is a huge return for Virgin Media.

Newsnight:

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